Are you thinking of building your own business website? Maybe you’re considering taking a DIY approach to save money and have more control over the process. But before you dive in, let me share with you the story of Greg and Angela.
Greg and Angela wanted to build a website for their businesses. Greg decided to take the DIY approach, thinking it would save him time and money. He spent countless hours researching website builders and templates, struggling to make sense of coding languages and design elements. After several frustrating months, he finally launched his website, but it was riddled with errors, slow loading times, and a clunky user interface.
Angela, on the other hand, chose to work with an expert in web design and development. The agency helped Angela create a website that, not only looked beautiful, but also functioned seamlessly; providing her customers with an exceptional user experience. Her website was also optimized for search engines, making it easier for potential customers to find her business online.
As you can see, the difference between the two approaches is night and day. While Greg thought he was saving time and money by doing it himself, he ended up with a website that was not only subpar but also required additional time and resources to fix. Angela, on the other hand, invested in her business by hiring an expert in web design and development, and it paid off in spades.
In this blog post, we’ll explore the reasons why hiring an expert in web design and development like Mark of Approval can benefit your business in many ways.
Here are the five reasons why hiring an expert in web design and development is the way to go:
Work with the Pro!
When you hire an expert, you’re not just paying for their technical expertise, but also their professionalism and experience.
A professional web designer and developer will work closely with you to understand your business needs and goals and will create a website that reflects your brand and identity. They will also ensure that your website is optimized for performance and security, giving your customers peace of mind when they browse your site.
Personalization and Customization
One of the biggest drawbacks of DIY website building is the limited customization or personalization options. While website builders offer pre-designed templates, they are often limited in terms of design and functionality.
An expert web designer and developer, on the other hand, can create a custom website tailored to your specific business needs. From the design elements to the functionality, every aspect of your website can be customized to fit your unique business requirements.
Memorable User Experience
Your website is often the first point of contact between your business and potential customers. A well-designed website that provides an exceptional user experience can make a lasting impression on your customers, whereas a poorly designed website can turn them off.
An expert web designer and developer know how to create a website that not only looks great but also functions seamlessly, providing your customers with a user-friendly and memorable experience.
SEO- and Mobile-Friendly Websites
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages. An expert web designer and developer understands the importance of SEO and can build a website that is optimized for search engines.
This includes optimizing your website’s content, metadata, and images, as well as ensuring that your website is mobile-friendly and has a fast loading time.
Building a website from scratch can be a time-consuming process, especially if you’re not familiar with the technical aspects of web design and development.
By hiring an expert, you can save time and focus on other aspects of your business, while the expert takes care of the website build. Moreover, if any issues arise with your website, an expert can quickly identify and fix the problem, saving you even more time and stress.
DIY No More!
When it comes to building your business website, the choice is clear: DIY or expert?
While the DIY route may seem tempting at first, it often leads to more headaches and expenses down the road. By hiring an expert web designer and developer, you can rest assured that your website will be built to the highest standards of professionalism, customization, user experience, SEO, and time-saving capabilities.
Your website is one of the most important assets of your business. It’s your digital storefront, your 24/7 salesperson, and your brand ambassador. A poorly designed and developed website can turn away potential customers, damage your brand reputation, and ultimately hurt your bottom line.
But by hiring an expert web designer and developer, you can avoid these pitfalls and create a website that not only looks amazing but also drives conversions, generates leads, and boosts your revenue. With the right expertise, your website can become a powerful tool for growing your business and taking it to new heights.
Remember, your website is your first and best chance to make a great impression on your customers. Invest in an expert and watch your website become a powerful tool for growing your business and gearing it for next-level success!
If this is something you are still weighing up, I suggest booking a call with one of our Web Consultants so you can understand the hidden traps and untapped opportunities you may miss by either DIYing it or choosing the wrong agency.