Is it easier than you think?
Let me ask you two questions!
- Has your followers been requesting an actionable ecourse – but somehow you wind up over thinking the entire process?
- Did you know you can easily turn a blog series into a week-long course?
If your response to these questions is a resounding yes, then this is your cue to stop stressing, release procrastination and start moving the idea into reality.
It’s a no-brainer! Basically, any type of blog series can become a week-long course. All you have to do is deliver one post per week. You can even use social media to announce the release.
With a mini-course, it’s easy to introduce your offer to a new audience keeping your current audience spellbound and loyal. This will help ease them into your marketing funnel where you nurture and introduce them to paid offers or high-ticket items.
Creating the Initial Series & eCourse
Plan a Complete Series – It’s easy to plot an entire series if you have an outline. You have to be more detailed and strategic with how the series will transition or move your audience from one phase to another. Make sure that you have content that will help your audience and target their pain point with precision. The ideal eCourse consists of all about 4 to 7 posts.
Set up An Email List– Ensure you have some way to capture their emails. For this you will need an email marketing system. We personally use Active Campaign. Mailerlite is another option if you want to get started for little cost down.
Did you know: Our clients enjoy the power of Active Campaign at a discounted rate as part of our funnel packages. Contact us to learn more!
Write Introduction Posts– From the outline, come up with a series of introduction posts that will set up your audience for the course. You can then edit these introduction series so you can transform them into a sales page for your course. The introduction posts should tell them what they’ll get from the course and why they shouldn’t miss it for the world. With that in mind, the introduction post is like the appetizer and it should tease and flirt with your audience so they would be eager in anticipation for the main entrée or dish.
Keep it Straightforward – Don’t beat around the bush. The last thing your audience wants is to lead them on and end up frustrated with your offer. Keep your posts concise yet meaty. It should be around 500 to 750 words in length. Keep every post straightforward, engaging, value-packed, and actionable.
Post Weekly – It’s best to post every part of the series weekly – and NOT longer than a week. The time interval will give you enough time to create posts that are helpful, informative, and straight to the point.
Give Them Reviews and a Sneak Peak – For every post, it’s important to give your audience a recap of what transpired last time and then also give them a taste of what’s up next. This will help them keep a tab of their takeaways from each series.
Wrap It Up! – It’s important to wrap up the entire series after everything has been spread and written. The recap will give them a refresher of the series posts or what you have taught and will also guide them towards the action steps or what should be done right here and now.
Link Internally to Every Post – It’s crucial to link to every post after it has been published. Add the internal links so that the readers can read on from one blog to another with absolute ease. And it’s also a huge plus that internal linking can do magic for SEO!
Compile the Series into an eCourse – Once you have the blog series done, it’s easy to organize and compile everything into a eCourse. It’s easy to set up and deliver the course via your email marketing platform.
Making it Paid
Did you know with a bit of extra work, you can actually transform your eCourse into a paid product. Let’s have a look at some activities involved in doing so.
Repackage into Video – You can transform the course into video. This is a huge boon to visual learners and auditory learners and it also allows you to dig a big deeper into things. You will need software for recording video. If you already have a paid Zoom account, you already have something to record with!
Add Supporting Documents – You can beef up your course with checklists, worksheets, cheat sheets, quizzes, and other supporting documents that will add more oomph to the series. Even if you do not choose to create a paid version, these can be very powerful incentives for people to opt-in from the blog series.
Add Value – The goal here is to come from a place of help. A little more value unlocks more trustworthiness and loyalty from your audience. Regardless of whether you’re offering a free or paid course, you can add more value by introducing an exclusive Facebook group or community, weekly webinars, Q&A, one-on-one sessions, and a lot more. Add more value and it can immensely add more to your bottom line!
Adding more experts into the arena per week for webinars or an exclusive support group or one-on-one Q&A will help prepare your audience and keep their eyes peeled when you launch your course. If you have been delaying your execution for fear of failure or feeling like you’re not ready yet, now is the time to get things done. It’s easy to turn all your existing blog posts into a week-long course, all you have to do is press play.
Creating a series need not be stressful given that you may already have content you can use. Of course there are other approaches such as using an assistant to repurpose your material or record the stuff and transcribe it etc. But this is a great starting point for those with low tech access.